A digital heart transplant

Anders Medical Factoring was a challenger in the medical factoring market, offering factoring services to dentists and other dental care providers. Factoring is a type of business that relies heavily on automation -the factoring engine, but what if that engine has a 7-figure mileage on it, and there's nothing more in stock than graceful retirement?

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Is it possible to rebuild the entire factoring engine without affecting the primary business too much? And can we supercharge this engine, without supercharged budgets?  That's the challenge that we started out with.

We took an end-to-end approach, moving from company strategy to software implementation. We mapped and analyzed the entire factoring process in detail. One key complexity: in the Netherlands, dentists’ bills are partly covered by insurance, with the remainder billed to patients.

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Through intensive prototyping and user testing, we redesigned two critical front-ends — one for dentists and one for Anders MF employees. On the back end, we developed a new architecture that enables a distinctive go-to-market approach in the factoring industry, creating strong differentiators to challenge Anders’s dominant competitor. A clear demonstration of how back-end architecture can directly shape market strategy.

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Our solution combined all the ingredients to ruffle some feathers. Facilitating more customer centred business models, and bringing UX to an market unconventional high level. When testing our prototypes with users, Anders MF was promptly acquired by its' behemoth competitor. We take it as a win.